OpenMusicMedia Meet #2 – 1000 True Fans

July 21, 2008

Wednesday, July 30th, 2008
6:00 PM – 11:00 PM

William IV

7 Shepherdess Walk
London, England N1 7QE
In his essay earlier this year Wired’s Kevin Kelly outlined his theory of 1000 True Fans. Inspiring for some, controversial for others, his opening thoughts are described below:

Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

Is this wishful thinking? What is a ‘true fan’? Do the maths add up? What does this mean for the artists of tomorrow? These are just a few of the questions that we’ll be discussing at the next instalment of the OpenMusicMedia Meet.

Interestingly enough 1000 is the average number of fans that invest in each successful artist/band on Sellaband, the controversial site where artists aim to raise $50,000 by selling ‘parts’ to ‘believers’. And we’ll be joined by Sellaband’s Creative Director Pim Betist who’s flying into London as our special guest for what should be a very interesting converstation. Come and join in by getting down to the William IV pub next Wednesday 30th July.

OpenMusicMedia Meet #1

OpenMusicMedia Meet #1

If you weren’t lucky enough to be there for our first ever OpenMusicMedia Meet (pictured above) with Anthony Volodkin from HypeMachine, then here is what you can expect:

WHAT: the OpenMusicMedia Meet is a group that gets together regularly in London to discuss, explore and shape the future of digital music and media. The format is open and everyone is invited. The group serves as a meeting point for people with similar interests and open up conversations between them. Everyone is encouraged to hang around after the discussion to eat and drink. The William IV serves great food!

WHO: A melting pot of label execs, journalists, social media types, digital distributors & retailers, entrepreneurs, music geeks, bloggers and future thinkers. The group is open to anyone who has a professional or personal interest in this space.

WHERE: Upstairs at the William IV pub. Just a 5 min stroll from Old Street tube.

DRESS CODE: Informal. No vested interests, no politics and no agendas.

ADMISSION: An open mind, open ears and a passion for the topics discussed. There is no charge, though the more booze you buy the nicer our hosts will be. After our discussion we encourage everyone to stay and enjoy the great food at the William IV. Looking forward to seeing you all there!

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3 Responses to “OpenMusicMedia Meet #2 – 1000 True Fans”

  1. netvalar Says:

    actually the average artist on Sellaband hits 50k with less then 600 believers. Though I can’t wait to see the write-up from july 30th with Pim

  2. […] read more about it hop over to the OpenMusicMedia blog And those wanting to come down should RSVP […]

  3. […] a Kevin Kelly quote before as the basis for an OpenMusicMedia meetup. Back then it was his “1000 True Fans” hypothesis, now it’s his thoughts in ‘Better Than Owning‘ that we draw on: […]

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