Wednesday, September 10th, 2008
6:00 PM – 11:00 PM

William IV

7 Shepherdess Walk
London, England N1 7QE

We’re pleased to announce the next instalment of the OpenMusicMedia Meet and this time we have Eric Wahlforss from Berlin-based startup SoundCloud as our special guest. In a recent blog post Eric argues that in a post-scarcity publishing world, the key is to own the most relevant copy. As he explains:

This sounds a bit cryptic, agreed. Let me try to explain what I mean. The point I’m trying to make is actually very simple. The Web is a giant copying machine. And yet, if people can avoid having to copy something, they will. The problem is that today, the music industry suffers quite a bit from illegal file sharing–a giant copy party. What is going to happen over the coming years is that this copy fest will wind down. Yes, it will! And the reason for that is that there will be services that let people listen to their music without having to copy files and manage them.

Let’s go back to the cryptic title of this post… The key, being a music service or a label or an artist in this world of link-passing, is to own the most relevant copy. With most relevant I mean the most happening copy, the most accessible copy, the most usable copy, the coolest copy, the earliest copy, the most exclusive copy, the copy with the best sound quality, the most permanent copy, the most social copy, the most remixed copy, the most authentic copy, the most interoperable copy, etc.

On Sounds & Clouds

OpenMusicMedia Meet #3 - 10th September

As usual expect a lot of good conversation, interesting people and plenty of debate before during and after we hear from Eric. For the uninitiated here’s some more info.

WHAT: the OpenMusicMedia Meet is a group that gets together regularly in London to discuss, explore and shape the future of digital music and media. The format is open and everyone is invited. The group serves as a meeting point for people with similar interests and open up conversations between them. Everyone is encouraged to hang around after the discussion to eat and drink. The William IV serves great food!

WHO: A melting pot of label execs, journalists, social media types, digital distributors & retailers, entrepreneurs, music geeks, bloggers and future thinkers. The group is open to anyone who has a professional or personal interest in this space.

WHERE: Upstairs at the William IV pub. Just a 5 min stroll from Old Street tube.

DRESS CODE: Informal. No vested interests, no politics and no agendas.

ADMISSION: An open mind, open ears and a passion for the topics discussed. There is no charge, though the more booze you buy the nicer our hosts will be. After our discussion we encourage everyone to stay and enjoy the great food at the William IV. Looking forward to seeing you all there!

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