We’ve used a Kevin Kelly quote before as the basis for an OpenMusicMedia meetup. Back then it was his “1000 True Fans” hypothesis, now it’s his thoughts in ‘Better Than Owning‘ that we draw on:

Ownership is not as important as it once was. Very likely, in the near future, I won’t “own” any music, or books, or movies. Instead I will have immediate access to all music, all books, all movies using an always-on service, via a subscription fee or tax. I won’t buy – as in make a decision to own — any individual music or books because I can simply request to see or hear them on demand from the stream of ALL. I may pay for them in bulk but I won’t own them. The request to enjoy a work is thus separated from the more complicated choice of whether I want to “own” it. I can consume a movie, music or book without having to decide or follow up on ownership.

SpotifyA company that subscribes to this vision is Spotify, recently launching their new streaming music service that gives listeners free and legal access to millions of tracks via their desktop client.  It’s a service that has proved popular amongst early adopters and is already changing the way that many people access music. So we’re very excited to have Spotify as our special guests on March 10th extending the discussion to some of the fundamental points that they believe in:

  • Access will more and more replace ownership
  • The URL is the new MP3
  • It’s not about one business model, its about a plethora.
  • To compete with Piracy, content and speed are key factors
  • So what is Spotify’s business model? Will it succeed? Can access be funded by advertising? Are there times when ownership is important? What are main benefits off the access model? And what are the implications for the music industry?

    These are just some of the questions we’ll be asking each other. So come on down and join in the conversation! We’re expecting it to be very busy so make sure you get down early. We’ll be there from 6pm and we usually start upstairs at around 7pm-ish. Venue details below. Please RSVP at our new Facebook group

    Tuesday, March 10th, 2009
    6:00 PM – 11:00 PM

    William IV

    7 Shepherdess Walk
    London, England N1 7QE
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    Wednesday, July 30th, 2008
    6:00 PM – 11:00 PM

    William IV

    7 Shepherdess Walk
    London, England N1 7QE
    In his essay earlier this year Wired’s Kevin Kelly outlined his theory of 1000 True Fans. Inspiring for some, controversial for others, his opening thoughts are described below:

    Other than aim for a blockbuster hit, what can an artist do to escape the long tail? One solution is to find 1,000 True Fans. While some artists have discovered this path without calling it that, I think it is worth trying to formalize. The gist of 1,000 True Fans can be stated simply:

    A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

    Is this wishful thinking? What is a ‘true fan’? Do the maths add up? What does this mean for the artists of tomorrow? These are just a few of the questions that we’ll be discussing at the next instalment of the OpenMusicMedia Meet.

    Interestingly enough 1000 is the average number of fans that invest in each successful artist/band on Sellaband, the controversial site where artists aim to raise $50,000 by selling ‘parts’ to ‘believers’. And we’ll be joined by Sellaband’s Creative Director Pim Betist who’s flying into London as our special guest for what should be a very interesting converstation. Come and join in by getting down to the William IV pub next Wednesday 30th July.

    OpenMusicMedia Meet #1

    OpenMusicMedia Meet #1

    If you weren’t lucky enough to be there for our first ever OpenMusicMedia Meet (pictured above) with Anthony Volodkin from HypeMachine, then here is what you can expect:

    WHAT: the OpenMusicMedia Meet is a group that gets together regularly in London to discuss, explore and shape the future of digital music and media. The format is open and everyone is invited. The group serves as a meeting point for people with similar interests and open up conversations between them. Everyone is encouraged to hang around after the discussion to eat and drink. The William IV serves great food!

    WHO: A melting pot of label execs, journalists, social media types, digital distributors & retailers, entrepreneurs, music geeks, bloggers and future thinkers. The group is open to anyone who has a professional or personal interest in this space.

    WHERE: Upstairs at the William IV pub. Just a 5 min stroll from Old Street tube. http://www.williamthefourth.com/

    DRESS CODE: Informal. No vested interests, no politics and no agendas.

    ADMISSION: An open mind, open ears and a passion for the topics discussed. There is no charge, though the more booze you buy the nicer our hosts will be. After our discussion we encourage everyone to stay and enjoy the great food at the William IV. Looking forward to seeing you all there!

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